Sinead Mitchell
Head of Marketing & PR, Guaranteed Irish
Learn about the future of shopping with trends in eCommerce, ethical choices and value for money — and why you should support local Irish businesses today.
As the retail landscape continues to evolve, the future of shopping is shaped by emerging trends in ecommerce, shifting consumer sentiment and a renewed emphasis on value for money. In the run-up to Christmas, these factors are particularly significant, especially for Irish consumers who are increasingly recognising the benefits of shopping for local brands.
eCommerce evolution and consumer expectations
The rise of eCommerce has transformed how we shop, offering unparalleled convenience and a vast array of choices. As digital platforms become more sophisticated, consumers now expect seamless, personalised shopping experiences. Guaranteed Irish will be supporting our members on the TikTok Shop Irish platform soon.
Technologies such as artificial intelligence (AI) and augmented reality (AR) are enhancing online shopping, allowing consumers to virtually try products before buying. These advancements are not only driving online sales but are also setting new benchmarks for customer service across all retail channels.
Many consumers are increasingly concerned about the environmental impact of fast fashion and excessive packaging.
Ethical shopping
However, with this convenience comes a shift in consumer sentiment. While online shopping offers speed and efficiency, many consumers are increasingly concerned about the environmental impact of fast fashion and excessive packaging. This growing awareness is driving a preference for more sustainable and ethical shopping options — a trend that is expected to shape the future of retail significantly.
Value for money: a consumer priority
In today’s economic climate, value for money has become a top priority for consumers. Rising living costs mean shoppers are more discerning, seeking out quality products that offer longevity rather than opting for cheaper, disposable alternatives. This trend is particularly evident in the lead-up to Christmas, where thoughtful gift-giving is valued over quantity. Retailers that can offer a balance of quality and affordability are likely to thrive in this environment.
The importance of shopping local
According to Market Dynamics 2024, 94% of consumers believe that by purchasing from firms with the Guaranteed Irish brand, they are reducing their carbon footprint.
