Four female leaders from the Woodie’s team reveal how they progressed in their careers, reflecting on the initiatives that supported their professional and personal growth.
Mairead O’Keeffe
Business Relationship Manager in IT, Woodie’s
What does your role entail?
My job is about bridging the gap between IT and the rest of the business. I feel lucky to work for an Irish brand that has a strong commitment to IT investment and where I’m trusted to contribute to projects that genuinely make a difference.
What’s your advice to any woman who wants a similar career?
‘Don’t let the stereotypes or challenges you might face in the IT sector hold you back.’ It’s easy to fall into the trap of thinking that IT is male-dominated or that you might not be ‘techy’ enough. The key is focusing on building your skills and knowledge. Don’t be afraid to step outside your comfort zone.
Pauline Turner
Head of Supply Chain, Woodie’s
What types of company initiatives have helped you progress?
The hybrid working policy and flexi-hours policy are incredibly beneficial to me. As a working mum of three daughters, being able to balance the demands of a busy family life with the demands of the role is invaluable.
With supply chain seen as male-dominated, have you encountered any career challenges?
I’ve been incredibly fortunate to work with — and learn from — several strong male leaders. Their encouragement, active support and mentorship have played a key role in helping me develop my skills and advance my career.
Gillian Kelly
Store Manager, Woodie’s Tullamore
How does gender balance contribute to company growth?
It brings diverse perspectives, ideas and skills, leading to better decision-making and innovation. It creates a more inclusive and dynamic workplace where everyone feels valued, boosting morale and productivity. This positive culture helps attract talent, improve customer connections and drive overall company growth.
What’s the best thing about your role?
One of the most rewarding aspects of my role is mentoring and leading my team. I take great pride in helping others develop their skills, build their confidence and reach their potential.
Emma Kenny
Store Manager, Woodie’s Nenagh
What’s been your career trajectory?
I’ve been with Woodie’s for 10 years, starting in a colleague role and progressing to a Team Leader role. After a year-and-a-half, I had the opportunity to progress again to a Store Manager role. The company has always encouraged internal progression, and there are many opportunities for self-development.
Have role models been important to you?
I’ve been very fortunate to encounter a lot of people throughout my career who have encouraged and supported my development and progression. I hope I’m offering my colleagues the same level of support that has been instrumental in my own career growth.
