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Declan McKibben

Executive Director, the ADAPT Centre

 To truly capitalise on generative AI’s potential, organisations must combine these models with their own data for unique business insights and opportunities. 


 Generative AI represents the next frontier in technological innovation, but success depends on more than just access to advanced models. At ADAPT, the SFI Research Centre for AI-Driven Digital Content Technology, we are committed to enabling human empowerment through AI-enabled digital technologies. By integrating cutting-edge research with active stakeholder participation, we can deliver real-world impact. Over 100 global enterprises and Irish SMEs have benefitted from our interdisciplinary expertise. 

Data management and AI integration 

Preparing an organisation’s data for AI unlocks a new spectrum of research challenges and opportunities. Establishing a robust data infrastructure is essential to leverage the full benefits of generative AI. Our research at ADAPT focuses on overcoming these challenges, ensuring that AI systems can seamlessly integrate and process data from multiple sources in real time, enabling informed and decisive action based on accurate business insights. 

The race to deploy generative AI has
put data strategy in the spotlight.

Governance, compliance and the EU AI Act 

In the fast-evolving domain of AI, the importance of data governance and compliance cannot be overstated. From the inception of any AI strategy, these aspects should be integral to ensure the ethical and proper use of data. ADAPT’s academic experts are leading global discussions on trustworthy AI, contributing to the International Organisation for Standardisation (ISO) and developing innovative tools that help organisations mitigate risks in their AI strategies, ensuring ethical and responsible AI development. 

Generative AI drives ethical innovation 

The race to deploy generative AI has put data strategy in the spotlight. Our commitment extends beyond mere business applications. Our research initiatives are crucial in tapping into the vast potential of advanced technologies for wider economic and societal gains. Focusing on crucial areas like education, literacy and sustainability, we ensure our innovations are transformative and human-centric. Additionally, we are nurturing the deep-tech startup ecosystem, fostering a culture of innovation and entrepreneurship across Ireland. 

This multifaceted approach not only prepares businesses for the future but also provides a framework where AI advancements are synonymous with ethical standards and societal benefits. 

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