Tony Moroney
Programme Director of the Professional Diploma in Digital Leadership, IMI
Digital disruption, the pace of which has been accelerated by COVID-19, demands that leaders develop the skills and knowledge needed for organisations to survive in the digital workplace.
A digital transformation has been underway in the workplace for several years, but the COVID-19 pandemic has accelerated these changes and leaders need to now respond quickly and skilfully to this shift.
It’s important that leaders have a clear understanding of what they need to do and be thinking about, in order to maintain and improve their organisation’s competitiveness. Tony Moroney, Programme Director of the Professional Diploma in Digital Leadership at IMI says: “When it comes to digital leadership and strategy, a lot of this is not just about technology, but about mindset and how people think about their business.”
Digital challenges
The challenges for SMEs can be significant, including addressing the internal skills gap which is slowing the progress of finding digital solutions, difficulties in securing the financing for digital investments and infrastructure limitations as the access to high-speed broadband remains unequal between countries. While the biggest challenge for many companies is taking the first step, once the digital transition has been adopted, the benefits and opportunities are worthwhile.
Digital leadership
The Professional Diploma in Digital Leadership, awarded by UCC, provides a fully integrated view on what it takes to lead during this era of digital disruption. “We need to understand what digital means in terms of how to lead an organisation and how digital disruption is changing business models,” says Moroney.
The future will be driven by people that understand the power of technology and how to harness this power through digital innovation.
The programme is aimed at those who need to understand how to drive digital transformation in their organisations to shape the business’ future and impact. This can include anyone in an organisation responsible for the implementation of a digital strategy or looking to develop such a strategy.
Unlocking value
For those seeking to unlock the value of their organisation’s digital assets, the programme focuses on devising and deploying strategies to maximise the value of those assets. Leaders will get up to speed with all aspects of the digital revolution by learning about the latest news and best practices in the world of digitalisation.
Moroney points out: “The future will be driven by people that understand the power of technology and how to harness this power through digital innovation.”
The Professional Diploma in Digital Leadership is awarded by University College Cork and is at level 9 on the National Framework of Qualifications.
For more information on this and other IMI programmes, please visit imi.ie
