Colin Keating
Business Development Manager, IPP
A sustainable pallet and box solutions company helps Irish businesses adopt circular packaging strategies in line with new PPWR regulations.
Stricter packaging regulations
The Packaging and Packaging Waste Regulation (PPWR) is an EU law promoting a circular economy through recyclability, recycled content and reusable packaging standards. Colin Keating, Business Development Manager at IPP, discusses how these regulations impact businesses: “The new PPWR European regulation sets stricter sustainability targets, meaning many businesses are having to rethink their packaging strategies to transition to more sustainable solutions.”
Many companies are still using
unsustainable pallets, and we want
to show them a better alternative.
Sustainable pallet and box solutions
IPP provides sustainable pallet and box solutions, with a strong focus on pallet pooling across the UK and Ireland. The company operates within the principles of the circular economy, ensuring pallets are reused and reconditioned for up to 10 years, rather than discarded.
Keating explains: “Many companies are still using unsustainable pallets, and we want to show them a better alternative. We provide pallets to customers, track their usage via a customer portal and ensure they are collected, inspected, repaired and reused. This not only reduces waste but also helps both our customers and their end locations to meet sustainability goals.”
With an innovative pay-per-use model and expert guidance as standard, they are helping businesses across the EU achieve their sustainability targets. Their pallets, built for resilience and maintained to the highest standards, are instrumental.
Committed to sustainability
Ranking in the top 1% for sustainability by EcoVadis four years in a row, and the first company with a two-star rating in the European Lean & Green programme, IPP is contributing to a more sustainable future. “Sustainability is at the heart of everything we do. Our entire business model is built on driving sustainability,” Keating concludes.
They partnered with Land Life in 2021 to support reforestation initiatives and launched its own educational campaign ‘It’s What’s Inside That Matters’ to prevent empty running and enhance operational efficiency within the UK FMCG supply chain. The company’s unwavering commitment to innovation and sustainability makes it a top choice for businesses seeking better packaging solutions in a circular economy.
