Seán Bergin
Fundraising Manager, Barnardos
Strategic collaborations between charities, individuals and businesses drive sustainable impact, addressing complex social issues in Ireland while fostering stronger, more resilient communities.
In a world of increasing challenges, giving back is more than a charitable act; it is an investment in building stronger, more resilient communities. Strategic partnerships between charities, businesses and the wider public are key to creating long-term, sustainable impact.
Strategic giving matters
Charities play a unique role in addressing complex social issues. By combining immediate relief with initiatives that tackle root causes, they create pathways for long-term change. However, no organisation can succeed alone. Charitable partnerships with businesses or individual supporters offer an opportunity to amplify impact, extend resources and develop effective solutions.
For example, Barnardos focus on early intervention has been critical in addressing issues such as child poverty, parental mental health and getting kids ready for school. “Early intervention transforms lives,” says Seán Bergin, Fundraising Manager. “The earlier we reach a child, the greater their chance to thrive throughout their life.”
Meeting growing needs
The rising cost of living has placed increasing strain on families, many of whom already face significant challenges. In 2023, the charity supported over 26,000 children and families, marking a 25% increase in families supported compared to the previous year. Despite their efforts, over 2,000 children in Ireland remain on waiting lists for essential services. “Demand has never been higher,” Bergin explains. “Partnerships enable us to maintain and grow our services, ensuring we can support the families who need us most.”
Childhood lasts a lifetime, so we
have to change the story now.
Corporate collaboration
Businesses have a unique opportunity to lead by example, demonstrating a commitment to social responsibility through impactful collaborations. By aligning with charities, companies not only contribute to critical local services but also build stronger ties with their communities, enhance brand reputation and deliver measurable social impact.
As Bergin notes: “When companies invest in a charity’s mission, they’re investing in a future where vulnerable families are better supported. At Barnardos, we believe childhood lasts a lifetime, so we have to change the story now. ”
Small actions, big impact
Small contributions can have a big impact, explains Bergin. For instance, Barnardos breakfast clubs provide nutritious meals to children who would otherwise go without, with €50 funding a month’s breakfasts for one child.
As well as immediate help, corporate and community partnerships create opportunities to address systemic challenges such as intergenerational trauma and deprivation. “Transformative impact comes from strategic, long-term collaboration,” Bergin says. “By working together, we can create a future where every child has the opportunity to achieve their full potential.” Because childhood lasts a lifetime.