Brid O’Connell
CEO, Guaranteed Irish
Learn about sustainability, digital tools and community engagement for SME success from experts with decades of experience.
Guaranteed Irish, the National Symbol of Trust of Irish business, celebrates 50 years supporting businesses in Ireland from 1974–2024. We serve all sectors and sizes, fostering sustainability and community. From solo-entrepreneurs to homegrown and multinational businesses committed to jobs, community and provenance, we advocate growth strategies for SMEs in today’s competitive market.
Customisable sustainability strategies
When we talk to members, sustainability is always top of mind. Sometimes, companies are not sure where to start, and our members say that a one size approach does not fit all. Sustainability is an important consideration for SMEs, as it not only contributes to environmental and social responsibility but can also have positive impacts on long-term business viability and reputation.
With clearly defined goals, engaged employees and reporting tools implemented to suit your business, the likelihood of success will be greater. In 2023, over half of Guaranteed Irish member businesses (52%) had a sustainability strategy in place (Research by Market Dynamics, 2023).
With clearly defined goals, engaged employees
and reporting tools implemented to suit your
business, the likelihood of success will be greater.
Embrace digital transformation for success
Digital tools have become indispensable for businesses aiming to stay competitive. From cloud-based collaboration platforms to AI, harnessing these technologies can streamline operations, enhance customer experiences and facilitate growth in an increasingly digital marketplace. It’s essential for SMEs to embrace digital transformation to remain agile and resilient in today’s business landscape.
Innovative employee retention strategies
Our members have come up with great initiatives for employee retention within their employer brand strategies. One company has shared with us their successful implementation of working a four-day week and, importantly, not losing any productivity. Another company has welcomed a ‘Happiness Officer’ into their teams to ensure that a work-life balance and much more can be implemented.
Community support fosters mutual benefits
Community is very important to us at Guaranteed Irish, and we have seen that SMEs that have rooted themselves in their communities have successfully created a network around them where everyone benefits. Jobs are created, more local suppliers are hired and communities are thriving. Support works both ways and fosters a positive environment for everyone involved.
